
CHILD-CENTERED DESIGN - SERVICE DESIGN - UI DESIGN - DESIGN RESEARCH
Fostering social growth in preschoolers through a low-tech sharing service
Utilizing service design, Design a low-tech, community-driven service for preschoolers aged 3-5 that facilitates social-emotional growth.
Company
School Project
Team & Role
Danny Smoroske
Shruti Parasher
Ciara Potter
Loc Nguyen
Contribution
Secondary Research
Primary Research
Crazy 8’s Exercise
Affinity Mapping
Expert Interviews
Service Blue Print
User Journey Map
UI Design
User Testing
Timeline
16 Weeks
CHILD-CENTERED DESIGN - SERVICE DESIGN - UI DESIGN - DESIGN RESEARCH
Fostering social growth in preschoolers through a low-tech sharing service
Utilizing service design, Design a low-tech, community-driven service for preschoolers aged 3-5 that facilitates social-emotional growth.
Company
School Project
Team & Role
Danny Smoroske
Shruti Parasher
Ciara Potter
Loc Nguyen
Contribution
Secondary Research
Primary Research
Crazy 8’s Exercise
Affinity Mapping
Expert Interviews
Service Blue Print
User Journey Map
UI Design
User Testing
Timeline
16 Weeks
CHILD-CENTERED DESIGN - SERVICE DESIGN - UI DESIGN - DESIGN RESEARCH
Fostering social growth in preschoolers through a low-tech sharing service
Utilizing service design, Design a low-tech, community-driven service for preschoolers aged 3-5 that facilitates social-emotional growth.
Company
School Project
Team & Role
Danny Smoroske
Shruti Parasher
Ciara Potter
Loc Nguyen
Contribution
Secondary Research
Primary Research
Crazy 8’s Exercise
Affinity Mapping
Expert Interviews
Service Blue Print
User Journey Map
UI Design
User Testing
Timeline
16 Weeks
CHILD-CENTERED DESIGN - SERVICE DESIGN - UI DESIGN - DESIGN RESEARCH
Fostering social growth in preschoolers through a low-tech sharing service
Utilizing service design, Design a low-tech, community-driven service for preschoolers aged 3-5 that facilitates social-emotional growth.
Company
School Project
Team & Role
Danny Smoroske
Shruti Parasher
Ciara Potter
Loc Nguyen
Contribution
Secondary Research
Primary Research
Crazy 8’s Exercise
Affinity Mapping
Expert Interviews
Service Blue Print
User Journey Map
UI Design
User Testing
Timeline
16 Weeks
Challenge
After extensive research and interviews, our team found that social-emotional growth in preschoolers has been delayed due to various factors, primarily the rise of technology. Educators and experts have observed this development happening later compared to previous years and expressed growing concerns about limited opportunities outside the classroom.
Challenge
After extensive research and interviews, our team found that social-emotional growth in preschoolers has been delayed due to various factors, primarily the rise of technology. Educators and experts have observed this development happening later compared to previous years and expressed growing concerns about limited opportunities outside the classroom.
Challenge
After extensive research and interviews, our team found that social-emotional growth in preschoolers has been delayed due to various factors, primarily the rise of technology. Educators and experts have observed this development happening later compared to previous years and expressed growing concerns about limited opportunities outside the classroom.
Challenge
After extensive research and interviews, our team found that social-emotional growth in preschoolers has been delayed due to various factors, primarily the rise of technology. Educators and experts have observed this development happening later compared to previous years and expressed growing concerns about limited opportunities outside the classroom.
Solution + Impact
A low-tech, community-driven toy-sharing service designed to foster social development, collaboration, and meaningful connections among preschoolers aged 3-5.
Solution + Impact
A low-tech, community-driven toy-sharing service designed to foster social development, collaboration, and meaningful connections among preschoolers aged 3-5.
Solution + Impact
A low-tech, community-driven toy-sharing service designed to foster social development, collaboration, and meaningful connections among preschoolers aged 3-5.
Solution + Impact
A low-tech, community-driven toy-sharing service designed to foster social development, collaboration, and meaningful connections among preschoolers aged 3-5.




Research
Research
Research
Research
Secondary Research, Expert Interviews, Personas, Journey Map, and Opportunity Areas
Key Takeaways:
Increased Tech Dependency:
The increased presence of technology in daily life has raised growing concerns among educators about its impact on preschoolers' development. This shift toward screen-based interactions reduces opportunities for hands-on activities, imaginative play, and meaningful face-to-face connections—key elements in fostering emotional regulation, empathy, and social skills during early childhood.
Behavioral & Emotional Challenges:
In recent years, educators and developmental specialists have observed a concerning trend: preschoolers are increasingly struggling to meet appropriate developmental milestones. A significant area of difficulty lies in behavioural and emotional regulation, particularly in mastering essential skills such as sharing, collaborating, and taking turns.
Foundational Social Connections:
In the wake of the tech age and the COVID-19 pandemic, parents have faced increasing challenges in helping their preschool children form meaningful friendships. Busy schedules, limited opportunities for face-to-face interactions, and difficulties coordinating playdates have reduced the chances for children to socialise and engage with peers outside of preschool.
Secondary Research, Expert Interviews, Personas, Journey Map, and Opportunity Areas
Key Takeaways:
Increased Tech Dependency:
The increased presence of technology in daily life has raised growing concerns among educators about its impact on preschoolers' development. This shift toward screen-based interactions reduces opportunities for hands-on activities, imaginative play, and meaningful face-to-face connections—key elements in fostering emotional regulation, empathy, and social skills during early childhood.
Behavioral & Emotional Challenges:
In recent years, educators and developmental specialists have observed a concerning trend: preschoolers are increasingly struggling to meet appropriate developmental milestones. A significant area of difficulty lies in behavioural and emotional regulation, particularly in mastering essential skills such as sharing, collaborating, and taking turns.
Foundational Social Connections:
In the wake of the tech age and the COVID-19 pandemic, parents have faced increasing challenges in helping their preschool children form meaningful friendships. Busy schedules, limited opportunities for face-to-face interactions, and difficulties coordinating playdates have reduced the chances for children to socialise and engage with peers outside of preschool.
Secondary Research, Expert Interviews, Personas, Journey Map, and Opportunity Areas
Key Takeaways:
Increased Tech Dependency:
The increased presence of technology in daily life has raised growing concerns among educators about its impact on preschoolers' development. This shift toward screen-based interactions reduces opportunities for hands-on activities, imaginative play, and meaningful face-to-face connections—key elements in fostering emotional regulation, empathy, and social skills during early childhood.
Behavioral & Emotional Challenges:
In recent years, educators and developmental specialists have observed a concerning trend: preschoolers are increasingly struggling to meet appropriate developmental milestones. A significant area of difficulty lies in behavioural and emotional regulation, particularly in mastering essential skills such as sharing, collaborating, and taking turns.
Foundational Social Connections:
In the wake of the tech age and the COVID-19 pandemic, parents have faced increasing challenges in helping their preschool children form meaningful friendships. Busy schedules, limited opportunities for face-to-face interactions, and difficulties coordinating playdates have reduced the chances for children to socialise and engage with peers outside of preschool.
Secondary Research, Expert Interviews, Personas, Journey Map, and Opportunity Areas
Key Takeaways:
Increased Tech Dependency:
The increased presence of technology in daily life has raised growing concerns among educators about its impact on preschoolers' development. This shift toward screen-based interactions reduces opportunities for hands-on activities, imaginative play, and meaningful face-to-face connections—key elements in fostering emotional regulation, empathy, and social skills during early childhood.
Behavioral & Emotional Challenges:
In recent years, educators and developmental specialists have observed a concerning trend: preschoolers are increasingly struggling to meet appropriate developmental milestones. A significant area of difficulty lies in behavioural and emotional regulation, particularly in mastering essential skills such as sharing, collaborating, and taking turns.
Foundational Social Connections:
In the wake of the tech age and the COVID-19 pandemic, parents have faced increasing challenges in helping their preschool children form meaningful friendships. Busy schedules, limited opportunities for face-to-face interactions, and difficulties coordinating playdates have reduced the chances for children to socialise and engage with peers outside of preschool.




Ideation
Ideation
Ideation
Ideation
Brainstorming, Crazy 8's, Concept Visualization
Brainstorming, Crazy 8's, Concept Visualization
Brainstorming, Crazy 8's, Concept Visualization
Brainstorming, Crazy 8's, Concept Visualization




Service Solution
Service Solution
Service Solution
Service Solution
Playbo.
A low-tech, community-driven toy-sharing service designed to foster social development, collaboration, and meaningful connections among preschoolers aged 3-5.
Playbo.
A low-tech, community-driven toy-sharing service designed to foster social development, collaboration, and meaningful connections among preschoolers aged 3-5.
Playbo.
A low-tech, community-driven toy-sharing service designed to foster social development, collaboration, and meaningful connections among preschoolers aged 3-5.
Playbo.
A low-tech, community-driven toy-sharing service designed to foster social development, collaboration, and meaningful connections among preschoolers aged 3-5.




How it Works
Service Subscription & Installation:
Preschool educators and administrators discover the Playbo website and subscribe to the service. After subscribing, teachers provide parents' contact information (security measure). The service then sends a message to parents, guiding them to download the Playbo app and set up their profiles using a unique code. Meanwhile, Playbo installs the play structure on the preschool playground.
Consumer Experience:
Parents download the Playbo app and set up their profiles. They get access to a shared calendar with other parents from their child’s class, allowing them to schedule, share, and accept playmeets seamlessly. At the Playbo structure, children can play and collaborate with their peers, while parents build connections and communities.
Sourcing, Maintenance & Up-Keep:
Playbo sources toys from excess inventory at donation sites and warehouses, such as the Salvation Army, to keep toys available in their structures. Employees sanitize and restock the structures weekly to ensure safety and maintain supplies. Playbo also sends regular updates for the mobile app and keeps the website up-to-date with the latest information.
How it Works
Service Subscription & Installation:
Preschool educators and administrators discover the Playbo website and subscribe to the service. After subscribing, teachers provide parents' contact information (security measure). The service then sends a message to parents, guiding them to download the Playbo app and set up their profiles using a unique code. Meanwhile, Playbo installs the play structure on the preschool playground.
Consumer Experience:
Parents download the Playbo app and set up their profiles. They get access to a shared calendar with other parents from their child’s class, allowing them to schedule, share, and accept playmeets seamlessly. At the Playbo structure, children can play and collaborate with their peers, while parents build connections and communities.
Sourcing, Maintenance & Up-Keep:
Playbo sources toys from excess inventory at donation sites and warehouses, such as the Salvation Army, to keep toys available in their structures. Employees sanitize and restock the structures weekly to ensure safety and maintain supplies. Playbo also sends regular updates for the mobile app and keeps the website up-to-date with the latest information.
How it Works
Service Subscription & Installation:
Preschool educators and administrators discover the Playbo website and subscribe to the service. After subscribing, teachers provide parents' contact information (security measure). The service then sends a message to parents, guiding them to download the Playbo app and set up their profiles using a unique code. Meanwhile, Playbo installs the play structure on the preschool playground.
Consumer Experience:
Parents download the Playbo app and set up their profiles. They get access to a shared calendar with other parents from their child’s class, allowing them to schedule, share, and accept playmeets seamlessly. At the Playbo structure, children can play and collaborate with their peers, while parents build connections and communities.
Sourcing, Maintenance & Up-Keep:
Playbo sources toys from excess inventory at donation sites and warehouses, such as the Salvation Army, to keep toys available in their structures. Employees sanitize and restock the structures weekly to ensure safety and maintain supplies. Playbo also sends regular updates for the mobile app and keeps the website up-to-date with the latest information.
How it Works
Service Subscription & Installation:
Preschool educators and administrators discover the Playbo website and subscribe to the service. After subscribing, teachers provide parents' contact information (security measure). The service then sends a message to parents, guiding them to download the Playbo app and set up their profiles using a unique code. Meanwhile, Playbo installs the play structure on the preschool playground.
Consumer Experience:
Parents download the Playbo app and set up their profiles. They get access to a shared calendar with other parents from their child’s class, allowing them to schedule, share, and accept playmeets seamlessly. At the Playbo structure, children can play and collaborate with their peers, while parents build connections and communities.
Sourcing, Maintenance & Up-Keep:
Playbo sources toys from excess inventory at donation sites and warehouses, such as the Salvation Army, to keep toys available in their structures. Employees sanitize and restock the structures weekly to ensure safety and maintain supplies. Playbo also sends regular updates for the mobile app and keeps the website up-to-date with the latest information.




Service Blueprint
Service Blueprint
Service Blueprint
Service Blueprint




Business Model
Business Model
Business Model
Business Model




Service Touchpoints
Service Touchpoints
Service Touchpoints
Service Touchpoints




Website Process
Website Process
Website Process
Website Process
Sketches and Wireframes
Sketches and Wireframes
Sketches and Wireframes
Sketches and Wireframes




Beginning Iterations
Beginning Iterations
Beginning Iterations
Beginning Iterations




User Testing and Feedback
User Testing and Feedback
User Testing and Feedback
User Testing and Feedback




Final Iteration
Final Iteration
Final Iteration
Final Iteration







