Summary

What is Taste of Vail?

New Logo?

Retaining the Fun?

Brand Identity

Touchpoints

BRANDING - FESTIVAL DESIGN

Rebranding an elegant ski and wine festival to better reflect its core values

Redesigning the Taste of Vail festival’s visual identity to better reflect its high-end, sophisticated values while capturing the spirit of wine, cuisine, and ski culture.

Company

School Project

Team & Role

Communication Design Student

Contribution

Logo Design

Brand Identity

Timeline

16 Weeks

(1 School Semester)

BRANDING - FESTIVAL DESIGN

Rebranding an elegant ski and wine festival to better reflect its core values

Redesigning the Taste of Vail festival’s visual identity to better reflect its high-end, sophisticated values while capturing the spirit of wine, cuisine, and ski culture.

Company

School Project

Team & Role

Communication Design Student

Contribution

Logo Design

Brand Identity

Timeline

16 Weeks

(1 School Semester)

Solution + Impact

I designed a new logo that captured the festival’s core values. It features elegant typography that reflects the festival’s prestige, a mountain in the background to represent skiing, and a black-and-gold color palette to give an undertone of high end luxury for visitors.

Challenge

Redesign the existing brand identity to better align with the festival's values and target audience, bringing a fresh new perspective to an iconic, historic festival and event.

What is Taste of Vail?

Brand Assessment

Extracting three key themes from the festival's mood board and analyzing the current logo to guide the redesign focus.

How can we still retain the fun, recreational aspects of the festival?

Festival Illustrative Elements

Brand Identity

Color Palette + Typeface

Touchpoints

Touchpoint 1: Signature Pass

Touchpoint 2: Event Schedule Booklet

Touchpoint 3: Large Signage

Touchpoint 4: Wine Glasses