FESTIVAL DESIGN - BRANDING
Rebranding an elegant ski and wine festival to better reflect its core values
Redesigning the Taste of Vail festival’s visual identity to better reflect its high-end, sophisticated values while capturing the spirit of wine, cuisine, and ski culture.
Company
School Project
Team & Role
Communication Design Student
Contribution
Logo Design
Brand Identity
Timeline
16 Weeks
(1 School Semester)
FESTIVAL DESIGN - BRANDING
Rebranding an elegant ski and wine festival to better reflect its core values
Redesigning the Taste of Vail festival’s visual identity to better reflect its high-end, sophisticated values while capturing the spirit of wine, cuisine, and ski culture.
Company
School Project
Team & Role
Communication Design Student
Contribution
Logo Design
Brand Identity
Timeline
16 Weeks
(1 School Semester)
FESTIVAL DESIGN - BRANDING
Rebranding an elegant ski and wine festival to better reflect its core values
Redesigning the Taste of Vail festival’s visual identity to better reflect its high-end, sophisticated values while capturing the spirit of wine, cuisine, and ski culture.
Company
School Project
Team & Role
Communication Design Student
Contribution
Logo Design
Brand Identity
Timeline
16 Weeks
(1 School Semester)
FESTIVAL DESIGN - BRANDING
Rebranding an elegant ski and wine festival to better reflect its core values
Redesigning the Taste of Vail festival’s visual identity to better reflect its high-end, sophisticated values while capturing the spirit of wine, cuisine, and ski culture.
Company
School Project
Team & Role
Communication Design Student
Contribution
Logo Design
Brand Identity
Timeline
16 Weeks
(1 School Semester)
Challenge
Redesign the existing brand identity to better align with the festival's values and target audience, bringing a fresh new perspective to an iconic, historic festival and event.
Challenge
Redesign the existing brand identity to better align with the festival's values and target audience, bringing a fresh new perspective to an iconic, historic festival and event.
Challenge
Redesign the existing brand identity to better align with the festival's values and target audience, bringing a fresh new perspective to an iconic, historic festival and event.
Challenge
Redesign the existing brand identity to better align with the festival's values and target audience, bringing a fresh new perspective to an iconic, historic festival and event.
Solution + Impact
I designed a new logo that captured the festival’s core values. It features elegant typography that reflects the festival’s prestige, a mountain in the background to represent skiing, and a black-and-gold color palette to give an undertone of high end luxury for visitors.
Solution + Impact
I designed a new logo that captured the festival’s core values. It features elegant typography that reflects the festival’s prestige, a mountain in the background to represent skiing, and a black-and-gold color palette to give an undertone of high end luxury for visitors.
Solution + Impact
I designed a new logo that captured the festival’s core values. It features elegant typography that reflects the festival’s prestige, a mountain in the background to represent skiing, and a black-and-gold color palette to give an undertone of high end luxury for visitors.
Solution + Impact
I designed a new logo that captured the festival’s core values. It features elegant typography that reflects the festival’s prestige, a mountain in the background to represent skiing, and a black-and-gold color palette to give an undertone of high end luxury for visitors.
What is Taste of Vail?
What is Taste of Vail?
What is Taste of Vail?
What is Taste of Vail?
Brand Assessment
Extracting three key themes from the festival's mood board and analyzing the current logo to guide the redesign focus.
Brand Assessment
Extracting three key themes from the festival's mood board and analyzing the current logo to guide the redesign focus.
Brand Assessment
Extracting three key themes from the festival's mood board and analyzing the current logo to guide the redesign focus.
Brand Assessment
Extracting three key themes from the festival's mood board and analyzing the current logo to guide the redesign focus.
How can a potential new logo encompass these newly identified values?
How can a potential new logo encompass these newly identified values?
How can a potential new logo encompass these newly identified values?
How can a potential new logo encompass these newly identified values?
Logo: Sketch Process
Logo: Sketch Process
Logo: Sketch Process
Logo: Sketch Process
Logo: Digital Process
Logo: Digital Process
Logo: Digital Process
Logo: Digital Process
How can we still retain the fun, recreational aspects of the festival?
How can we still retain the fun, recreational aspects of the festival?
How can we still retain the fun, recreational aspects of the festival?
How can we still retain the fun, recreational aspects of the festival?
Festival Illustrative Elements
Festival Illustrative Elements
Festival Illustrative Elements
Festival Illustrative Elements
Brand Identity
Brand Identity
Brand Identity
Brand Identity
Color Palette + Typeface
Color Palette + Typeface
Color Palette + Typeface
Color Palette + Typeface
Touchpoints
Touchpoints
Touchpoints
Touchpoints
Touchpoint 1: Signature Pass
Touchpoint 1: Signature Pass
Touchpoint 1: Signature Pass
Touchpoint 1: Signature Pass
Touchpoint 2: Event Schedule Booklet
Touchpoint 2: Event Schedule Booklet
Touchpoint 2: Event Schedule Booklet
Touchpoint 2: Event Schedule Booklet
Touchpoint 3: Large Signage
Touchpoint 3: Large Signage
Touchpoint 3: Large Signage
Touchpoint 3: Large Signage
Touchpoint 4: Wine Glasses
Touchpoint 4: Wine Glasses
Touchpoint 4: Wine Glasses
Touchpoint 4: Wine Glasses
