Summary

What is Taste of Vail?

New Logo?

Retaining the Fun?

Brand Identity

Touchpoints

TASTE OF VAIL LOGO + FESTIVAL REDESIGN

Rebranding an elegant ski and wine festival to better reflect its core values

Taste of Vail is a premier food and wine festival set in the scenic mountains of Vail, Colorado. The event attracts attendees from around the world, featuring top chefs and winemakers showcasing their talents. My task was to redesign the festival’s visual identity to better reflect its high-end, sophisticated values while capturing the spirit of wine, cuisine, and ski culture.

Company

School Project

Team & Role

Communication Design Student

Contribution

Logo Design

Brand Identity


Timeline

16 Weeks

(1 School Semester)

TASTE OF VAIL LOGO + FESTIVAL REDESIGN

Rebranding an elegant ski and wine festival to better reflect its core values

Taste of Vail is a premier food and wine festival set in the scenic mountains of Vail, Colorado. The event attracts attendees from around the world, featuring top chefs and winemakers showcasing their talents. My task was to redesign the festival’s visual identity to better reflect its high-end, sophisticated values while capturing the spirit of wine, cuisine, and ski culture.

Company

School Project

Team & Role

Communication Design Student

Contribution

Logo Design

Brand Identity


Timeline

16 Weeks

(1 School Semester)

TASTE OF VAIL LOGO + FESTIVAL REDESIGN

Rebranding an elegant ski and wine festival to better reflect its core values

Taste of Vail is a premier food and wine festival set in the scenic mountains of Vail, Colorado. The event attracts attendees from around the world, featuring top chefs and winemakers showcasing their talents. My task was to redesign the festival’s visual identity to better reflect its high-end, sophisticated values while capturing the spirit of wine, cuisine, and ski culture.

Company

School Project

Team & Role

Communication Design Student

Contribution

Logo Design

Brand Identity


Timeline

16 Weeks

(1 School Semester)

TASTE OF VAIL LOGO + FESTIVAL REDESIGN

Rebranding an elegant ski and wine festival to better reflect its core values

Taste of Vail is a premier food and wine festival set in the scenic mountains of Vail, Colorado. The event attracts attendees from around the world, featuring top chefs and winemakers showcasing their talents. My task was to redesign the festival’s visual identity to better reflect its high-end, sophisticated values while capturing the spirit of wine, cuisine, and ski culture.

Company

School Project

Team & Role

Communication Design Student

Contribution

Logo Design

Brand Identity


Timeline

16 Weeks

(1 School Semester)

Challenge

Redesign the existing brand identity to better align with the festival's values and target audience, bringing a fresh new perspective to an iconic, historic festival and event.

Challenge

Redesign the existing brand identity to better align with the festival's values and target audience, bringing a fresh new perspective to an iconic, historic festival and event.

Challenge

Redesign the existing brand identity to better align with the festival's values and target audience, bringing a fresh new perspective to an iconic, historic festival and event.

Challenge

Redesign the existing brand identity to better align with the festival's values and target audience, bringing a fresh new perspective to an iconic, historic festival and event.

Solution + Impact

I designed a new logo that captured the festival’s core values. It features elegant typography that reflects the festival’s prestige, a mountain in the background to represent skiing, and a black-and-gold color palette to give an undertone of high end luxury for visitors.

Solution + Impact

I designed a new logo that captured the festival’s core values. It features elegant typography that reflects the festival’s prestige, a mountain in the background to represent skiing, and a black-and-gold color palette to give an undertone of high end luxury for visitors.

Solution + Impact

I designed a new logo that captured the festival’s core values. It features elegant typography that reflects the festival’s prestige, a mountain in the background to represent skiing, and a black-and-gold color palette to give an undertone of high end luxury for visitors.

Solution + Impact

I designed a new logo that captured the festival’s core values. It features elegant typography that reflects the festival’s prestige, a mountain in the background to represent skiing, and a black-and-gold color palette to give an undertone of high end luxury for visitors.

What is Taste of Vail?

What is Taste of Vail?

What is Taste of Vail?

What is Taste of Vail?

Brand Assessment

Extracting three key themes from the festival's mood board and analyzing the current logo to guide the redesign focus.

Brand Assessment

Extracting three key themes from the festival's mood board and analyzing the current logo to guide the redesign focus.

Brand Assessment

Extracting three key themes from the festival's mood board and analyzing the current logo to guide the redesign focus.

Brand Assessment

Extracting three key themes from the festival's mood board and analyzing the current logo to guide the redesign focus.

How can we still retain the fun, recreational aspects of the festival?

How can we still retain the fun, recreational aspects of the festival?

How can we still retain the fun, recreational aspects of the festival?

How can we still retain the fun, recreational aspects of the festival?

Festival Illustrative Elements

Festival Illustrative Elements

Festival Illustrative Elements

Festival Illustrative Elements

Brand Identity

Brand Identity

Brand Identity

Brand Identity

Color Palette + Typeface

Color Palette + Typeface

Color Palette + Typeface

Color Palette + Typeface

Touchpoints

Touchpoints

Touchpoints

Touchpoints

Touchpoint 1: Signature Pass

Touchpoint 1: Signature Pass

Touchpoint 1: Signature Pass

Touchpoint 1: Signature Pass

Touchpoint 2: Event Schedule Booklet

Touchpoint 2: Event Schedule Booklet

Touchpoint 2: Event Schedule Booklet

Touchpoint 2: Event Schedule Booklet

Touchpoint 3: Large Signage

Touchpoint 3: Large Signage

Touchpoint 3: Large Signage

Touchpoint 3: Large Signage

Touchpoint 4: Wine Glasses

Touchpoint 4: Wine Glasses

Touchpoint 4: Wine Glasses

Touchpoint 4: Wine Glasses